Buildings in India are just as chaotic as our streets. Might is right. There is no place for order and logic. One business will occupy the road facing traffic and put up the gaudiest sign imaginable. Every signboard has to have an in-your-face quality. Subtlety it passe. The next sign will appear over and above the first one and try to trump the first occupant in size if not in scope. Weeds on the side, over and above every building are accepted as Indian characteristics.
It’s only the walls of glass that appear to have won the battle. Concrete can be hammered and nails pounded into any part. Glass unfortunately, does not offer the same ease. The new IT parks and office complexes have tamed the beast. But wander into any of the old areas within any city and the old laws apply. Right from Broadway in Parry’s to Ranganathan Street in T Nagar, the signs tower all the way to five and six floors. It is impossible to identify individual signs. They are meant only for the company that puts them up. They jut out at every conceivable angle, thumbing their noses at civility
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Every movie of his is an event. Enough to get people working away from the state back home for days of celebration. His posters are bathed in milk and every time he makes an appearance on the screen, the crowds go insane. He is the phenomenon that few are able to describe in meaningful terms because the man himself is close to 60, without the physical build or the conventional good looks that people seem to swoon over. His appeal cuts across age groups as well as socio economic sections of society. Unlike Western stars who have a very well-defined set of fans, Rajnikanth has got the whole world in his grasp. His movies play in Japan and Malaysia and South Africa. The music, the mannerisms and the milieu are alien. Yet, he gets past all of them effortlessly and gets more admirers as people come to watch his films. May be some future anthropologist will be able to decipher what makes him work. It was a name that Indians could never pronounce. So they devoted a couple of commercials to letting people know how they should ask for it. Even when the traditional 'family' commercials were made, they had some good touches like kids who were smart enough to know of every hiding place for Alpenliebe. The autos in Chennai are a law unto themselves. They never flip the fare meters on and they zip through the tiniest spaces with careless abandon. They are colour blind to signals and prey on unsuspecting newbies who arrive in the city. You can't wish them away but they are still the best way to get around the city if you're in a hurry - and if you don't mind listening to 'hard luck' stories while you get scalped. It's a 'school bus' for parents who can't afford the monthly payout of the regular school bus. It's the classic Indian solution to a problem. Not safe, not sure but a makeshift solution that gets to be permanent and soon, unremarkable enough to blend into the landscape. Until there is an accident Park your car for even 15 minutes in T Nagar and you're likely to see it covered with these toys. The display goes up in less than a couple of minutes and goes off just as soon as you arrive back at the car. In the meantime, a couple of dolls may have been sold. I haven't ever bought one, so I don't know how these people ever make a living but full marks for ingenuity With 4GB, 10GB and 20GB hard disks, people are carrying around in their pocket the equivalent of entire studio selections. How ridiculous can you get? The latest Cadbury's commercial for 5 Star shows three tramps looking bored with the world. One of them takes out the bar of chocolate, eats it, and disappears. When his two companions eat what's left, they proceed to disappear as well, but in parts. The VO says " 5 Star khao aur Kho jao". 'Kho jao' also means to lose yourself but this tasteless pun is just as mindless and clueless as the film is PC Ramakrishna’s is the voice you will hear on practically every Audio Visual produced out of Chennai. He has become the tried, the true and the most predictable voice over guy in the business. He’s got a good voice that he uses to great effect. But that effect has gone on for almost a couple of decades. Niladri Bose and Neelakanthan have emerged as the next generation. But they all try to master the ‘announcement’ mode of delivery. Deep voice rising to a crescendo every few sentences, almost as if every paragraph was a mini climax. Chennai is full of billboards or 'hoardings' as they are locally known. They mask entire buildings, climbing precariously into the sky piled one on top of the other at all major traffic points. Everything from movies to diapers to mutual funds are advertised. |