It was a name that Indians could never pronounce. So they devoted a couple of commercials to letting people know how they should ask for it. Even when the traditional 'family' commercials were made, they had some good touches like kids who were smart enough to know of every hiding place for Alpenliebe.
The latest execution works because it takes an Indian expression - Lalach Ka Magarmach ( loosely translated as Crocodile sized greed) and does a great twist on it. Kajol unwittingly feeds the croc with an Alpenliebe and now, it follows her like Mary's little lamb. The graphics are terrific, the croc actually looks cute in a couple of places and the film has great comic timing. Quite unlike that Cadbury's stuff I wrote about a couple of days ago