Chennai is full of billboards or 'hoardings' as they are locally known. They mask entire buildings, climbing precariously into the sky piled one on top of the other at all major traffic points. Everything from movies to diapers to mutual funds are advertised.
In some ways, they act as a cover for badly painted or rutted buildings but there are many places where they obscure the view or completely dominate the skyline. Since its an extremely lucrative business, they can come toppling down in a storm and simply spring up the next day as if nothing ever happened
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